Manchester United: Inside the business of football

As one of the world’s most iconic brands, the complexity of the Manchester United business model and the sheer scale of its operations requires it to be the best both on and off the pitch.

Beyond its superstar players lies a vast network of talented people that enable the club to continue delivering the true magic of the beautiful game and reaching millions of people around the globe.

Making this happen requires a talent partner so intrinsically linked that it blurs the lines between ‘them and us’ and creates one united and enlarged team. Their mantra is to attract, develop and retain a best-in-class workforce that sits behind the scenes and sets the club apart from its competition.

Manchester United’s retained talent partner, RPOne – the Morson Group’s recruitment process outsourcing (RPO) delivery arm – now focuses on developing the club’s employer brand, creating streamlined candidate journeys, evolving ED&I agendas and developing behavioural frameworks, all whilst delivering the plethora of diverse skills that the business requires.

“Football is king, which naturally garners the club’s priority focus and investment, but we’re now broadening our scope and taking our employer brand out to market by focusing on elevating candidate experiences, digitising the recruitment journey, proactively taking steps to continue diversifying our workforce, and building future-focussed pipelines of early talent at grassroots level.


We’re adding value throughout the entire talent journey by working with hiring managers to attract the right people for long-term careers with the club and sharing the stories of our exceptional talent that sit behind the scenes.”


– Sarah McGuire, head of talent development and resourcing at Manchester United

Read the full Manchester United case study on the RPOne website.

​​We’ve been supporting organisations, like Manchester United, for more than 50 years in sourcing the very best talent, overcoming their recruitment challenges and capitalising on new opportunities with innovative talent solutions.

If you would like to find out more about our RPO solution provided by RPOne and how we can help your organisation transform through talent, get in touch with our RPOne team at or visit


  • An on-site team who live and breathe the club’s brand

  • Recruited a vast array of roles from physios, coaches and football analysts to software programmers, social media specialists and goalkeeping scouts

  • Adding value throughout the entire talent journey, elevating candidate experiences, digitising the recruitment journey and diversifying the workforce


Sir Robert McAlpine: Our strategic MSP partnership

"Morson have made what has been an extremely tough year into something constructive for us." - Nadeem Mirza, head of resourcing at Sir Robert McAlpine​Over the last four years, we’ve been able to support Sir Robert McAlpine (SRM) to develop a fully integrated service...


Want to outsource or unsure where to start? Talk to us.

We’ve been in the talent market for over 50 years, so whether you have specific recruitment challenges or simply want to achieve growth and don’t know how to get there, we can help.


Educate, inform, inspire