Morson Digital Studio helped enhance the Post Office’s employer brand with a speaking slot on an exclusive webinar from Bottomline and The CFO .

Morson Digital Studio helps business harness the power of digital to increase brand visibility and attract the best, most relevant talent for their organisation. In October, they secured a speaking opportunity for Post Office CFO Kathryn Sherratt on a webinar hosted by Bottomline and The CFO.

The webinar, ‘Navigating Cash Flow Visibility’, presented an effective way for the Post Office to articulate its employer brand, expertise and thought leadership capabilities and to reach the right people through a medium they were most likely to be engaging with.

Kathryn joined John Rodgers, Commercial Director at Bottomline, and Marie Andela, Finance Director at Hines, to address the hurdles financial leaders face when it comes to gaining comprehensive visibility into their organisation’s cash flow.

The trio covered the complexities arising from managing multiple banking portals, navigating disparate financial systems, and maintaining decentralised finance management across entities, and discussed both the power of data in driving financial decisions and the benefits of embracing a more agile finance system.

The compelling nature of the conversation led to high attendance, with an impressive retention rate of listeners throughout the webinar, with feedback suggesting attendees found the knowledge and insights shared by the speakers to be engaging and informative.

For the Post Office, the event also represented an opportunity to strengthen its employer brand, enhancing its reputation as a forward-thinking employer and showcasing its commitment to innovation and leadership. These outcomes were particularly important amidst recent challenges, which have led the business to focus on rebuilding confidence amongst stakeholders and the wider public and attracting top talent to usher in a period of transformation and growth.

Following the event, Kathryn commented:

​“I was delighted to participate in this webinar, which was impeccably well organised and managed. Opportunities like these are important for reaching people with specific skillsets who we know engage with this type of thought leadership content. It’s another example of how Morson helps ensures we have a voice in the right conversations, in the right places and at the right times.”

Securing airtime on webinars, podcasts and other channels is just one of the ways Morson Digital Studio provides its clients with marketing and communications support. For information on how to make your talent brand shine, get in touch with the team today by clicking here